Strategy

Uploaded: 12/20/2016
If you’re looking to expand your business beyond t-shirts, you’ll have to be adventurous in your print areas every now and then, including printing the occasional pocket, leg, sleeve, and difficult print areas. You may even start decorating add-on items such as bags and shoes! In this video, Stahls’ TV educator Bob Robinson teaches decorators how to decorate print areas outside of T-Shirts.

Uploaded: 10/18/2016
Some of the most simple and least expensive items can have a profound impact on business. In heat printing, there are many tools that complement the production process, most of which are very inexpensive, but often overlooked or misunderstood. In this video, Stahls' TV educator Courtney Kubitza teaches decorators how to improve production and speed up heat printing with these accessories.

Uploaded: 8/16/2016
Recently, we had the opportunity to work with other industry colleagues with an organization called SkillsUSA at their 2016 national leadership and skills conference. Watch to learn a little bit about what SGIA is doing there on behalf of the growing decorated apparel industry.

Uploaded: 7/20/2016
Step out of the box and start printing more than just T-Shirts. Whether it be for add-on sales, or just to add more diversity to your apparel shop, learn the significance of offering more items to your business using just a heat press. In this live classroom, Stahls' TV educator Zach Ellsworth teaches decorators how to increase profit and yield more customers in minutes.

Uploaded: 4/19/2016
The Stahls'® EZ Weeding Table™ is a brand new, innovative product created to help you increase productivity and decrease production time when weeding heat transfer vinyl, with an up to 80% time savings. With testimonials and timed testing, watch this video to see that results for yourself!

Uploaded: 3/3/2016
For the most effective environment for decorating apparel, it is important to set up shop in a way that is production friendly in the way that it is laid out. In this video, Stahls' TV educator Bob Robinson will show you how to create the perfect workflow in your shop's layout from artwork creation to the final press, including the top accessories in heat printing.

Uploaded: 2/4/2016
Are you aiming at the right customers? By focusing on key niche markets with high growth potential, your business will be able to increase profits and maximize its spending. In this live classroom, Stahls' TV educator Zach Ellsworth teaches decorators how to capitalize on niche markets through the proper product and sales strategies.

Uploaded: 12/3/2015
Coming up with a fair and motivating compensation structure for your sales team can be a daunting task. In this live classroom, Stahls' TV educator Josh Ellsworth teaches decorators important considerations when setting up a compensation plan, including motivating a sales staff, structuring a plan, and other key considerations.

Uploaded: 11/24/2015
Have you ever wondered if you were making the best decision about how to decorate a particular item? In this live classroom, Stahls' TV Educator Zach Ellsworth will examine a number of typical decorating opportunities and teach you how to think like a Chief Decorating Officer, including the right decorating technology for the job and the most important questions to ask your customer.

Uploaded: 11/3/2015
Finding your first customer can be a challenge. Your brand can be defined. Your services clearly outlined. Your flyers all spell-checked. But now what? Join educator Zach Ellsworth in this live Stahls' TV Classroom as he walks decorators through the infant stages of customer acquisition and how to find your first customer.

Uploaded: 8/20/2015
Your company is more than just it's logo. In this live classroom, learn how to make your apparel business stand out as Stahls' TV educator Josh Ellsworth goes over the 5 ways to elevate your company's image in going from basic to brand.

Uploaded: 8/20/2015
Do you find your first customer, or do they find you? In this live classroom, Stahls' TV educator Zach Ellsworth takes you through what it means to create a customer acquisition strategy for your business, and how you can not only find your first customer, but your ideal customer base.

Uploaded: 7/21/2015
Take a second to consider JUST how many people own a T-shirt. When you're looking to sell in the apparel marketplace, you may consider them all your customer. But most businesses find that selecting a target market, understanding that market and tailoring their marketing efforts to that audience helps to yield higher returns. In this live class, join Stahls' TV educator Courtney Kubitza as she discusses successful selling tips with target marketing.

Uploaded: 6/18/2015
Have you seen the latest school and spritwear trend, the Faux Pocket? This new, preppy trend is taking the school spirit market by storm. In this episode, you will learn how to capitalize on the personalized faux pocket in a variety of patterns and finishes using your heat press including chevron, neon, metallic, tribal prints, and more.

Uploaded: 6/4/2015
A properly pre-treated garment is essential to achieving a beautiful direct-to-garment print. Stahls' TV Presenter, Chad Pool, shows you the importance of a good pretreatment via examples while also letting you know to do to avoid them.

Uploaded: 2/5/2015
Have a question? Need help figuring out the best way to market your business? In this STAHLS' TV LiveClassroom Q&A, Presenters Josh Ellsworth, Courtney Kubitza, and Zach Ellsworth sit down and answer your questions with tips and advice to help grow your business.

Uploaded: 10/3/2014
Throwing away unused material is the easiest way to lose money for your business. Stahls' TV Presenter, Josh Ellsworth demonstrates how properly loading your rolls between the pinch rollers of your vinyl cutter can help increase your alignment and cut down on wasted material around the edges of your designs.