Starting Up

 
Everyone has to start somewhere! In this live classroom, join Stahls' TV educator Courtney Kubitza to learn how to start your own t-shirt business for less than $2,000 with just one piece of equipment. You will also learn about screen printed transfers and heat transfer materials that will help to grow your business.
 
Screen printed ink transfers provide a fast and convenient solution for offering screen printed apparel with only a heat press. Join Andy Curtiss with Stahls' TV to explore the advantages of screen printed transfers and how they can grow your profits.
 
Starting a new t-shirt business? Learn five ways to print a t-shirt for under $1,000 using a heat press. In this video, Josh Ellsworth will show you how to heat print a t-shirt using screen printed transfers, CAD-CUT transfers, digital transfers, jewel rhinestone transfers, and fabric transfers. With a variety of finishes, you’ll find a solution for every job.
 
We've all heard the saying: a penny saved is a penny earned. In this video, learn how you can maximize your profits with featured educator Andy Curtiss of Transfer Express by saving money with gang sheets.
 
Having trouble figuring out what to charge for your completed design? In this video, featured educator Dane Kane of Transfer Express talks about the prices of the most popular screen printed transfers, and how to price the finished garments for your customer.
 
 
Whether you are new to heat printing and looking for your first heat press, replacing your existing press or adding a heat press to increase your capacity, learn what to look for in a new heat press including functionality, features, performance and much more in this live classroom.
 
If your preferred look in printing garments is with screen printing technology, then you may think you need a lot of space. In this video, featured educator Andy Curtiss of Transfer Express will show you just how much space you need to run a full printing business.
 
There are many factors to consider when investing in a new heat press. In this LiveClassroom, STAHLS' TV Presenter, Mike Koval compares top selling presses highlighting the critical elements as well as operational considerations so you can make the best choice for your business.
 
Screen Printed Transfers are a quick & convenient solution for creating professional screen printed apparel without the mess. In this LIVE Stahls’ TV class, Josh Ellsworth covers the basics of screen printed transfers and how to be successful with them.
 
Did you know that the heat press is the most versatile piece of equipment in your shop? In this live Stahls' TV class, Bob Robinson shows you how to maximize your heat press investment by printing beyond t-shirts. In this action packed class, learn how to print unique items such as hoodies, hats, shoes, shorts, bags, umbrellas, promotional products, and more!
 
Whether you own a heat press or are just looking to expand into the world of heat printing, learn how to achieve new fashionable finishes, the latest in heat printing tips and innovations for 2016, and the basics of personalization in this live classroom.
 
Getting started in the decorated apparel marketplace can be daunting when you consider 8 out of 10 businesses fail within the first 18 months, but if you define your market and troubleshoot the top challenges in heat printing, then you'll be in better shape. In this video, Stahls' TV educator Josh Ellsworth teaches decorators the top challenges of starting-up and how to guard against them by defining your market and working smarter.
 
Do you find your first customer, or do they find you? In this live classroom, Stahls' TV educator Zach Ellsworth takes you through what it means to create a customer acquisition strategy for your business, and how you can not only find your first customer, but your ideal customer base.
 
Finding your first customer can be a challenge. Your brand can be defined. Your services clearly outlined. Your flyers all spell-checked. But now what? Join educator Zach Ellsworth in this live Stahls' TV Classroom as he walks decorators through the infant stages of customer acquisition and how to find your first customer.
 
 
When preparing an order that has youth to adult sizes, your instincts tell you to order transfers of different sizes. In this video, featured educator Andy Curtiss of Transfer Express will show you how one transfer can fit all.
 
If you're looking to start up an apparel business in this big, ever-booming market, but you are short on funds, not to worry. In this live classroom, learn ways you can start a business with just a vinyl cutter and a heat press for the biggest return on investment.
 
Looking to expand your business with a vinyl cutter? The best way to choose the perfect vinyl cutter is to understand how cutters vary and how it will fit into your business with what you're looking to create. Stahls' TV Presenter, Zach Ellsworth explains the difference between vinyl cutters and materials to help you make the right purchase.
 
For the most effective environment for decorating apparel, it is important to set up shop in a way that is production friendly in the way that it is laid out. In this video, Stahls' TV educator Bob Robinson will show you how to create the perfect workflow in your shop's layout from artwork creation to the final press, including the top accessories in heat printing.
 
Make the most out of your heat press investment. Watch the archive of the live video class Heat Press Success. STAHLS' TV Presenter, Courtney Kubitza reveals everything you need to know about your new heat press.
 
Vinyl cutters are the best way apparel decorators can get big returns with little investment. To choose the perfect vinyl cutter for your business is to understand how cutters vary and different features related to each. In this live classroom, Stahls' TV Educator, Zach Ellsworth, explains why you need a vinyl cutter in your business and the differences between the vinyl cutters that Stahls' has to offer.
 

Uploaded: 4/28/2017
Running your own apparel business is no easy task, and your to-do-list is guaranteed to never end. One short cut that should never be made is your online presence. A website is one of the most powerful marketing tools available for your business. In this live class, Stahls' TV educator Zach Ellsworth teaches decorators how to set up a website for your clothing brand and use it to market your growing decorated apparel business.
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Uploaded: 2/21/2017
Now that you have mastered the basics of monogramming with your heat press and heat transfer vinyl, it’s time to kick it up a notch! Adding patterns, mixed-media, and unique effects to your monograms with heat transfers take your monogramming business to the next level and help you stand apart from growing competition. In this video, join Stahls' TV educators Mike Koval and Jenna Sackett as they teach decorators ways to use new heat transfer technologies to create cutting edge looks.
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Uploaded: 2/16/2017
There are a variety of materials compatible with the rip-away process, and mixing them can give depth and dimension to your designs. In this video, embroidery expert Andrea Bommarito shows decorators how to create a rip-away mixed-media project utilizing matte and glitter heat transfer vinyl without ever using a vinyl cutter.
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Uploaded: 2/15/2017
Mixed-media designs increase profit potential in any look, so adding a metallic element to this already cool distressed appliqué makes for a dynamic design. Get creative with HTV and appliqué to create truly unique apparel. By utilizing heat transfer vinyl with distressed appliqué, Stahls' TV educator Courtney Kubitza and embroidery expert Andrea Bommarito show decorators how to create an embroidered, mixed-media look in minutes!
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Uploaded: 2/14/2017
Mixed-media designs are the best way to increase profit potential in any look. You can get creative with HTV and appliqué and create a variety of unique designs with this process. By utilizing heat transfer vinyl along with standard appliqué, Stahls' TV educator Courtney Kubitza and embroidery expert Andrea Bommarito show decorators how to create this multi-layered project.
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Uploaded: 2/9/2017
Monogramming is one of the most popular ways to add personalization to almost any item, whether with heat transfer vinyl or embroidery. In this video, Stahls' TV educator Courtney Kubitza and embroidery expert Andrea Bommarito shows decorators three ways to add special effect finishes to a garment using a rip-away applique to create stunning results for your customers.
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Uploaded: 2/9/2017
Personalizing with monograms is one of the biggest profiting opportunities in the apparel and craft markets. In this video, Stahls' TV educator Mike Koval teaches decorators how using heat transfer foil can add a unique dimension to your monogrammed items.
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Uploaded: 2/9/2017
Personalizing products is popular in the decorated apparel marketplace, but some items are easier to decorate than others. In this video, Stahls' TV educator Mike Koval teaches decorators the proper materials, equipment, and techniques to get quality results when printing normally hard-to-print items like this faux leather purse.
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Uploaded: 2/8/2017
Adding personalization to your apparel can increase profitability in your decorated apparel business. In this video, Stahls' TV educator Mike Koval teaches decorators how adding a heat press, a vinyl cutter, and heat transfer vinyl can help grow your business.
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Uploaded: 1/9/2017
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Jenna Sackett teaches decorators how to sell to schools by targeting their diversity, including how to sell apparel for school organizations, clubs, activities, fundraisers, events, uniforms, spirit wear, school pride, and more!
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Uploaded: 12/13/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Courtney Kubitza teaches decorators how to print apparel for community events, how to select garments for personalizing, finding events to sell to, and tips for how you can print and sell at these events.
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Uploaded: 12/5/2016

What is a special occasion? From birthdays to anniversary parties to showers, weddings, and even housewarming parties, any celebration can be a special occasion.


So why are special occasions a market that you should be selling apparel to? Special occasions happen every day so the opportunities for selling apparel and accessories are endless. The occasion is also special to more than one person and people want to commemorate these events with custom apparel or personalized items.


The special occasion market is huge and provides endless opportunities for your apparel business to grow. In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Zach Ellsworth teaches decorators how to sell apparel for special occasions, occasions you can sell to,and how to reach these very specific markets.


In the video, you will also learn how to compete with large online personalization companies like Personalization Mall or Birthday Express. The key to competing with these large companies is reaching the customer locally before they search online. This can be achieved by building partnerships with other local businesses that are booked for special occasions such as a photographer or caterer. Investing in local Facebook advertising can be another great way to take advantage of apparel sales for special occasions.


Lastly, learn how to choose the right heat transfer or apparel decoration for your special occasion. Ink-jet and laser transfers work great for one-time use items like a family reunion t-shirt. Heat transfer vinyl is perfect for adding personalization and embroidery makes a perfect decoration choice for high-end personalized items.


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Uploaded: 11/28/2016
Did you know that children's apparel is one of the fastest growing opportunities for custom apparel? Children's apparel presents a great opportunity for your decorated apparel business to succeed and experience fast sales growth. However, selling to this fast growing and lucrative market requires the right products and sales tools. In this "7 Markets You Should be Selling Apparel To" series from the Stahls' TV Morning Show, Stahls' TV educator Josh Ellsworth teaches apparel decorators how to sell children's apparel, how to choose the right products, why you have to use heat transfer vinyl that is CPSIA compliant, and how to find your market.
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Uploaded: 11/21/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Zach Ellsworth teaches decorators how to sell to local businesses, both independently owned and operated, to make a profit and create brand awareness.
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Uploaded: 11/14/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Josh Ellsworth teaches decorators how to sell to cheer and dance schools from start to finish, how to match apparel to brand goals, and how to model out profit potentials.
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Uploaded: 11/7/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Courtney Kubitza teaches decorators how to sell to municipalities by choosing the right blanks, finishes, and how to find buyers.
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Uploaded: 10/17/2016
In the final "8 Ways to Improve Your Brand" series on the Stahls' TV Morning Show, Stahls' TV educator Courtney Singer discusses the importance of good photography in your decorated apparel brand, and how photographing your garments consistently can be used to elevate your brand.
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Uploaded: 10/10/2016
In this "8 Ways to Improve Your Brand" series on the Stahls' TV Morning Show, Stahls' TV educator Josh Ellsworth discusses the benefits to your brand when training your employees with the right methods.
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Uploaded: 10/3/2016
In this "8 Ways to Improve Your Brand" series on the Stahls' TV Morning Show, Stahls' TV educator Courtney Kubitza discusses the benefits to your brand when thanking your customer, as well as the different ways you can say thanks.
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Uploaded: 9/28/2016
In this "8 Ways to Improve Your Brand" series on the Stahls' TV Morning Show, Stahls' TV educator Zach Ellsworth discusses introducing social media into your brand in order to get people to care about your brand and your decorated apparel business.
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