Selling

Uploaded: 4/28/2017
Running your own apparel business is no easy task, and your to-do-list is guaranteed to never end. One short cut that should never be made is your online presence. A website is one of the most powerful marketing tools available for your business. In this live class, Stahls' TV educator Zach Ellsworth teaches decorators how to set up a website for your clothing brand and use it to market your growing decorated apparel business.
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Uploaded: 3/20/2017
When it comes to decorating with heat transfer vinyl, mixed media can be a great up-sell and give your business an advantage over others. It can take your designs to the next level, create unique designs, and also command higher profits. It gives you a higher percentage of customer retention since they will be "wowed" by the finished product. Stahls' TV educator Josh Ellsworth takes us through different options you have for decorating with mixed media and also shows us some of his favorite looks.
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Uploaded: 3/2/2017
Leveraging distribution through independent retail stores and boutiques can help your business grow sales without the need to increase sales staff. Owners of smaller boutiques and retail stores are a great place to start because they make their own buying decisions and favor supporting other local businesses and decorators. In this video, Stahls' TV educator Josh Ellsworth teaches decorators how to set up a wholesale distribution strategy, how to find potential stores and customers, how to set up a pricing structure for a wholesale strategy, and tips for setting up appointments and closing deals.
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Uploaded: 1/9/2017
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Jenna Sackett teaches decorators how to sell to schools by targeting their diversity, including how to sell apparel for school organizations, clubs, activities, fundraisers, events, uniforms, spirit wear, school pride, and more!
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Uploaded: 1/5/2017
Running a successful decorated apparel business means staying on top of the trends that most impact our industry. Stahls' TV educator Josh Ellsworth hosts as we look forward to 2017, a new year with new challenges and opportunities. In this video, we forecast the trends for each market and how you can be prepared for the upcoming year of decorated apparel, including projected business and apparel trends of the new year.
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Uploaded: 12/13/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Courtney Kubitza teaches decorators how to print apparel for community events, how to select garments for personalizing, finding events to sell to, and tips for how you can print and sell at these events.
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Uploaded: 12/5/2016

What is a special occasion? From birthdays to anniversary parties to showers, weddings, and even housewarming parties, any celebration can be a special occasion.


So why are special occasions a market that you should be selling apparel to? Special occasions happen every day so the opportunities for selling apparel and accessories are endless. The occasion is also special to more than one person and people want to commemorate these events with custom apparel or personalized items.


The special occasion market is huge and provides endless opportunities for your apparel business to grow. In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Zach Ellsworth teaches decorators how to sell apparel for special occasions, occasions you can sell to,and how to reach these very specific markets.


In the video, you will also learn how to compete with large online personalization companies like Personalization Mall or Birthday Express. The key to competing with these large companies is reaching the customer locally before they search online. This can be achieved by building partnerships with other local businesses that are booked for special occasions such as a photographer or caterer. Investing in local Facebook advertising can be another great way to take advantage of apparel sales for special occasions.


Lastly, learn how to choose the right heat transfer or apparel decoration for your special occasion. Ink-jet and laser transfers work great for one-time use items like a family reunion t-shirt. Heat transfer vinyl is perfect for adding personalization and embroidery makes a perfect decoration choice for high-end personalized items.


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Uploaded: 11/28/2016
Did you know that children's apparel is one of the fastest growing opportunities for custom apparel? Children's apparel presents a great opportunity for your decorated apparel business to succeed and experience fast sales growth. However, selling to this fast growing and lucrative market requires the right products and sales tools. In this "7 Markets You Should be Selling Apparel To" series from the Stahls' TV Morning Show, Stahls' TV educator Josh Ellsworth teaches apparel decorators how to sell children's apparel, how to choose the right products, why you have to use heat transfer vinyl that is CPSIA compliant, and how to find your market.
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Uploaded: 11/21/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Zach Ellsworth teaches decorators how to sell to local businesses, both independently owned and operated, to make a profit and create brand awareness.
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Uploaded: 11/14/2016
In this "7 Markets You Should be Selling Apparel To" series on the Stahls' TV Morning Show, Stahls' TV educator Josh Ellsworth teaches decorators how to sell to cheer and dance schools from start to finish, how to match apparel to brand goals, and how to model out profit potentials.
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Uploaded: 5/17/2016
For full color graphics without the headache and extreme versatility in your decorated apparel business, the print/cut technology of the Roland® BN 20 can be the perfect addition to your shop. In this video, Stahls' TV educator Mike Koval shows decorators how they can use the capabilities of the Roland® BN 20 to take their business to the next level.
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Uploaded: 3/29/2016
Whether you are new to the world of vinyl cutting, or you are just looking to expand your business, join Stahls' TV educator Josh Ellsworth in this live classroom to learn additional decorating techniques and functionalities of your investment piece. Stay ahead of your competition and learn how to increase profitability, which material options is best for your garments, and additional tips, tricks, and innovations that are the latest to the world of vinyl cutting, heat transfer materials, and heat application.
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Uploaded: 3/10/2016
If you’re doing well, you may start thinking about expanding your business, but how do you know when it’s time? In this live classroom, Stahls' TV educator Zach Ellsworth will teach you how to know when to expand your reach, capabilities, and staff, and creative ways to finance your growth.
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Uploaded: 2/4/2016
Are you aiming at the right customers? By focusing on key niche markets with high growth potential, your business will be able to increase profits and maximize its spending. In this live classroom, Stahls' TV educator Zach Ellsworth teaches decorators how to capitalize on niche markets through the proper product and sales strategies.
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Uploaded: 1/21/2016
The Ultimate CAD-CUT® Cost Calculator is the perfect tool for helping decorators calculate the cost of the materials needed for a job, while also taking into consideration the time and wage costs in an easy to use format. In this video, Stahls' TV educator Josh Ellsworth walks decorators through how to use this one-of-a-kind calculator to manage your production time and your material cost for every CAD-CUT® material.
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Uploaded: 12/3/2015
Coming up with a fair and motivating compensation structure for your sales team can be a daunting task. In this live classroom, Stahls' TV educator Josh Ellsworth teaches decorators important considerations when setting up a compensation plan, including motivating a sales staff, structuring a plan, and other key considerations.
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Uploaded: 11/24/2015
Have you ever wondered if you were making the best decision about how to decorate a particular item? In this live classroom, Stahls' TV Educator Zach Ellsworth will examine a number of typical decorating opportunities and teach you how to think like a Chief Decorating Officer, including the right decorating technology for the job and the most important questions to ask your customer.
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Uploaded: 8/25/2015
If you're looking to start up an apparel business in this big, ever-booming market, but you are short on funds, not to worry. In this live classroom, Stahls' TV educator Bob Robinson will show you ways you can start a business with just a vinyl cutter and a heat press for the biggest return on investment.
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Uploaded: 8/24/2015
Your pricing is as unique as your business. In this video, featured educator Doug Wilcoxson of Bomark Sportswear goes over a few things to consider when pricing your garments for the team and league business.
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Uploaded: 7/21/2015
Take a second to consider JUST how many people own a T-shirt. When you're looking to sell in the apparel marketplace, you may consider them all your customer. But most businesses find that selecting a target market, understanding that market and tailoring their marketing efforts to that audience helps to yield higher returns. In this live class, join Stahls' TV educator Courtney Kubitza as she discusses successful selling tips with target marketing.
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